Basic idea: Investors typically want both a product/service and the skills to sell it so, provide some figures and show you can sell (or get in someone who can).
And it is never bad to show off a little.
GENERAL RULES:
- Presentation:
a. Max 10 slides.
b. Remember, a presentation is like a hammer: just hit one nail at a time. One message. Focus. - Structure
1. Market (as attention grabber)
i. Important and powerful slide
ii. Show future figures, NOT past (if you don’t know them, add 50% to the 2026 figures)
iii. Projections for 2028 (not too big, but big enough)
2. Problem (one slide)
i. Focus on one main problem
3. Solution
i. Explain. Show. Without your product/service and with your product/service.
4. Product/Service
i. Be explicit and hit strong.
ii. Clients (only one slide, max 2, if more it looks like a lack of focus). Make a choice. Have a priority.
1. Identify clearly with just one key point per client
2. Explain (1) what do they buy? and (2) why do they buy?
5. Competition and competitive strengths
i. Try to position them (and you) on a graph for the reader to quickly grasp the differences.
6. Team
i. Technical degrees, anything that can put the team at the forefront
ii. Marketing degree (find a sales guy or advisor you can put in, at least as a board advisor or something like it)
iii. Prior experience
7. Financials
i. What turnover in 5 years
ii. Business objectives
1. How many customers for the next 5 years
iii. KPIs:
1. Customer acquisition cost
2. Revenue per customer and per year
3. Customer retention
4. Sales and marketing plan
8. Investment sought and for what exactly.
i. How you are going to spend the money:
1. Salaries, salesmen, marketing, servers, etc.
2. Do not hesitate to ask more if you are negotiating with a fund